4 Tips for Choosing a Colour Scheme for Your Business Signage

Getting new signs made for your business is very exciting, but you have a lot to consider during the design process, from the size of your signs to their placement. Choosing the colours is a very important aspect, as it hugely affects the look of your signs and their impact. This guide lays out four steps towards choosing the perfect colour palette.

You might have already chosen colours for your business, or you might be starting a brand new venture. If you have a colour palette chosen for all your marketing materials, getting signs in these colours is a great idea to keep everything looking consistent, memorable and professional. You could add extra shades for your signage to create contrast and visual appeal.



Make sure you have an example of your colours to show your sign makers. If you haven't chosen any colours, the ideas in this guide should help you to choose some. Branding Compass suggests choosing one or two primary colours and a small handful of secondary shades, perhaps working with shades or tints of the same colour.

One thing you might want to do when choosing signage colours is to think about colour theory and work out which colours actually suit each other. Some colours contrast with each other, such as black and white or red and green—these colours really make each other pop and create a bold, vibrant look.



Other colours complement each other, which tend to be next to each other on the colour wheel, such as green and yellow. You could also go for different shades of the same colour. These types of colour schemes can look more professional and muted but very harmonious. Look at a colour wheel, and try to choose a palette that looks great and suits your business.

If people are going to need to read your signs easily, whether that's across your new shop or in your consulting room, you need to consider visibility. If your sign is hard to read or it causes eyestrain for people, they won't want to read it and are less likely to interact with your business.



Look at the colours you're considering for your signs, and work out what the contrast is like. If you've chosen yellow writing on a lime green background, that will be very hard to read, while dark blue text on a white background is very easy to read. Vision Aware explains some combinations you should avoid, such as pale pink and yellow, especially if some of your clients or customers have low vision.

Finally, you might want to consider the impacts of each colour on the mind. For example, the colour blue can conjure up feelings of calmness or serenity, but in different contexts, it can convey stability and reliability. This means that signs in different shades of blue might be perfect for a spa or for giving financial advice.

Other colours have meanings too—yellow is bright and creative, red is passionate and black is professional yet sober. Think about what you want people who see your signs to think about you and how you want them to feel.



By considering the branding of your company, learning a little colour theory, thinking about contrast and working out what your chosen colours do to the human brain, you can choose a set of colours for your signs that has the exact impact you're hoping for. Contact Infinity Signs to talk through your signage options, whether you're looking for something big and bold or small and discreet.