Considerations When Choosing Signage for Your Real Estate Business

If you are in the real estate industry, you probably understand the benefits of using signage to market property and create awareness about new products. However, you could be struggling to design signage that meets your business needs and interests. Below are some insights to guide you as you choose and design real estate signage. With luck, this piece should help improve the profitability of your real estate venture. 

Assess local regulations

It would be unfortunate if you landed in legal trouble after you erect your signage. Therefore, examine local advertising regulations before you do so. For instance, you must comply with specific standards if you plan to erect signage close to a road. Moreover, you should not use explicit images in your sign. 

Strata and resident organisations also have specific regulations regarding the erection of signage. Approach the management of these associations to comprehend the dos and don'ts as you advertise your property. This way, you maintain a good relationship with residents and future neighbours. 

Choose appropriate signage

Real estate signage has a few different categories, including: 

• A-frame signs are portable signs with triangular designs. They are perfect when advertising an open house or a new listing.
• Lot plates suit developments selling house and land packages. Typically, the signage contains the developer's name, lot number and proposed development.
• Estate entry signage welcomes clients to controlled developments or strata units. It could be a stone plaque or standard signboard with the estate name, developer and mission statement.
• Cable window displays suit your display village, office or open house. They create interest in your product and inform clients about your offerings. 

Consider placement 

Where will you place the sign? The general principle is to ensure that the signage is strategically placed. For instance, you could install it on the front porch to ensure visibility. Remember to consider items that could block people from viewing the sign. For instance, a vehicle parked in the driveway could prevent passers-by from viewing the message.

Furthermore, your signage should have maximum contact with natural light. This way, people do not struggle to read the message. You could also incorporate artificial lights to keep the signage visible at night. 

The signage must match the average viewing angle. Typically, people raise their heads a bit to view advertising messages. If the signage is too low, people will probably ignore it. 

Consider creative designs 

You must be creative with your real estate signage. For instance, if you own a real estate agency, you should use the signage to brand your business and promote your brand image. Ideally, your brand name, image or logo should occupy a significant part of the signage.

How readable is the signage? Your target audience will be driving or conducting their daily routines. If your signboard is unreadable, people are unlikely to take an interest in it. 

Start by choosing an easy-to-read font and font size. The rule is to ensure that your target market can read the signage from a distance. Furthermore, your marketing message should be straight to the point. This way, passers-by have sufficient time to interact with your brand and marketing message. 

You must be creative with your signage colours. If possible, incorporate your brand colours in the signage. Bright colours are eye-catching and will attract the attention of passers-by. A white background will keep the signage visible in poor weather and at night. 

It might be challenging for you to manage your business and handle its signage needs. Consider hiring an experienced signage company to design and install your real estate signs. Infinity Signs is a market leader in real estate signage.

Contact us for personalised and affordable services that will help increase the profitability and visibility of your brand.