Which Type of Signage Suits Your Business? Read This Sign Selection Guide

Looking for signwriting solutions for your business? There are many different types of signage that you can use in your business. While each may be designed with a specific purpose in mind, the primary purpose of all business signs is to inform people about certain aspects of a business, including its location, products, deals, offers, and more. Once within a commercial building, signs can further inform people about where they can get the products or assistance they need.

Given the wide selection of business signs that are available and the myriad of purposes they serve, you can be overwhelmed by your signage options. But do not let that slow the growth of your business.

To determine which type of sign solution is right for your business needs, use this guide.

Establish Why You Require Signage for Your Business

The most important consideration for your business signage project is to define why your business requires signage.

Are you opening a new retail shop or showcasing a massive end-of-financial year sale? Or, do you want your company logo to be displayed everywhere your company fleet goes? All these business objectives can be achieved with the use of signs. However, there aren't many business signs that can suit all purposes.

For example, using commercial window decals is an effective way to make passers-by recognise your brand from the street. If you want to reach an elusive audience that lives far away from your business location, then vinyl vehicle wrapping is a great way to turn heads while expanding your audience.

Decide Where To Put the Signs

Where is your business sign going to be used? In terms of where they're installed, all signs fall into two main categories: indoor and outdoor signage. The two types of signs differ in their location, purpose and construction material.

Outdoor signs generally aim at grabbing the attention of potential customers and bringing them in through your commercial doors while indoor signs should make sense for customers that have already entered the premises.

That said, indoor signs are not usually exposed to the same inclement elements that outdoor signs are. Exterior signage may have to withstand harsh weather conditions such as direct sunlight, rain, wind, snow, and ice. For this reason, more durable materials may be required for its manufacture. 

Regardless of where you put your signs, make sure you choose a material that will last for as long as you want.

Set Your Budget

A successful sign project requires finding the right balance between quality and price. While you may want to get quality signs, you will also want to spend money wisely. An effective way to create a budget that will match your project requirements is to get multiple quotes because the price can vary greatly. This way, you will have a good idea of how much money you will need to set aside for your business signs.

As you compare prices, keep in mind that cheap prices may be an indication of poor quality products. Therefore, you should avoid choosing a signage partner purely based on their low rates. Remember, you get what you pay for.

Whether you own a small start-up or a well-established business, signage should be a part of your business's overall marketing strategy. That said, the importance of partnering with a dedicated signage solutions provider with years of experience in designing, manufacturing, and installing the signage that your business requires to succeed can never be overstated. If you want to create quality business signs that will leave a lasting impression on your existing and prospective clients, then contact Infinity Signs today.