Why Your Business Needs LED-Illuminated Outdoor Signs
Quality lighting helps create a safe and healthy work environment for employees and makes customers feel welcomed when they enter your business premises. But are you aware it can be part of the strategy for marketing your business?
Outdoor light signage can be an excellent choice for growing your brand. When used correctly, it makes the people passing by identify your business and what it offers. It can also create a professional business image, which makes people trust your business. However, not all illuminated outdoor signs are created equal—many lighting options are available. The signage option that you choose can impact your business tremendously.
In recent years, outdoor LED-lighted signs have been all the rage in the commercial signage market. Here are some top reasons to consider these signs for your business.
1. They are instant attention-grabbers
For outdoor signage to effectively market your business, it should instantly draw the attention of the people passing outside.
LED lights shine brighter than traditional lighting systems, such as CFC and halogen lights. When you install them outside your commercial premises, they will remain visible even from a distance, especially at night when typically signage looks blurry. As a result, you can communicate your intended message to as many passers-by as possible.
2. They are efficient
Like many businesses, you want to save energy and money on your business operations. The less energy you use, the more you save on energy bills. Lower energy usage also translates to lower ecological impact for your business.
In addition to shining brighter, LED lights consume less electricity. They use about 75% less electricity than comparable incandescent and halogen lights. As a result, they do not contribute to your commercial energy bills and ecological impact as much as other lighting systems do. Consequently, LED-illuminated outdoor signs are a friendly choice for your pocket and the environment.
3. They are durable
LED lights use semiconductor light-emitting diodes (LEDs) rather than the electrical filaments, mercury, halogen or other compounds in traditional arc lamps to produce light. This design allows them to operate more reliably and longer. Plus, LEDs do not contain glass or other fragile materials that could crack or break under extreme operating temperatures.
The high-strength glass, plastics, acrylics and metals used to manufacture outdoor LED signs ensure they remain intact in severe weather, such as hailstorms and high winds.
4. They are economical
Even though the initial cost of LED outdoor signage can be high, this type of business signage will pay for itself over the long term.
The durable performance of LED outdoor signs reduces the need for signage replacement. Additionally, these signs will require little to no maintenance and repairs throughout their life due to their high weather resistance.
If you want to save money on the life-cycle cost of your commercial signage, you cannot go wrong with LED lights.
5. They are aesthetically-pleasing
Beyond providing ultra-bright and visible displays that draw attention to your brand, outdoor LED signage can help create a positive first impression.
New customers make perceptions about your business based on what they see. The limitless array of attractive designs possible with LED-illuminated signs allows you to wow your target audience as you convey your message. All you have to do is share your ideas with a sign-writing specialist to turn them into reality.
As a sign-writing company based in Adelaide, we at Infinity Signs understand what good signage can do for your business, regardless of its size and industry. That is why we're constantly improving and expanding our services to make the business signage creation process easier for our clients.
We are your local one-stop sign shop for meeting all your business signage requirements. Contact us for assistance with your signage project, from the design to manufacture to installation.
