A Guide on Pylon Signs

Proper signage is an easy way to improve your business visibility. Pylon signs are an instant solution for business owners who wish to make their businesses noticeable to clients. Below is an exhaustive guide on pylon signs and several reasons to consider this kind of signage.

Pylon signs are free-standing signage erected along the roads to inform people about your business. Typically, the signage sits on one or two posts and can be single- or double-sided. Unlike standard monument signs, A-frame signs and signboards, the pylon sign is quite tall. Therefore, people can notice it from a distance. 



Pylon signs often incorporate digital elements that make the signs visible at night. Since the signs are elongated, businesses can include as much information as possible. For instance, you could list all the services you offer, the location of other branches and the business contact information. 

The primary benefit of pylon signs is that they help brand your business. Pylon signs are large. Therefore, you can include branding elements such as your business name and logo on the pylon sign without compromising the advertising message. If you opted for a smaller sign, you might prioritise the services you offer instead of the business name or logo.



Pylon signs are also cost-effective compared to billboards. Typically, your business owns the signage but pays a small fee to the local council. In contrast, a billboard is only available during the lease period. You incur significant expenses leasing the billboard all year round. 

Pylon signs incorporate removable inserts. When you need to change the advertising message, all you need to do is change the inserts. This design makes pylon signs easy to customise and maintain. 

Finally, a well-designed pylon sign can help improve the curb appeal of your business. The pylon sign incorporates different colours and lighting that draw people to your business. It can also help hide the not-so-appealing features, such as a poorly maintained building. 

Start by evaluating local regulations regarding the installation of pylon signs. For instance, what permits do you need? What charges will you incur? The assessment prevents you from breaking the law and exposing your business to penalties and expensive lawsuits. 



Next, choose a suitable installation location. Who needs to see the pylon sign? If your business is close to a busy road, the signage should be at your business frontage. Conversely, if your business is away from the main road, place the signage in a strategic area that directs people to your business. 

What type of pylon sign do you need? Single-pole mount signs are economical and occupy a smaller space. If you need a large sign, you could opt for a twin-pole sign. Pylon signs with a lightbox are visible at night.



The goal is to customise the pylon sign to ensure it serves your business needs. How do you intend to use the sign? It could be to popularise one of your products, grow your brand name, advertise your services or direct people to your business. If you own a commercial building, you could install a pylon sign that the various companies on the premises all use. 

The pylon design should enhance visibility and attract people to the sign from afar. Therefore, consider bright colours. Moreover, ensure the information on the pylon is accurate and easy to comprehend. This ensures that people driving or walking past the sign grasp the services or products on offer.

Pillion signs are what your business needs to grow its brand and improve sales. When installing a pylon sign, the secret is to ensure you work with an experienced signage design company. At Infinity Signs, we are a one-stop-shop for clients looking for creative and functional pylon signs. Contact our team for all your business signage needs.